Hahnemühle presented strikingly different at this year’s Achema 2015. The well-known quality products where the eyecatcher and hung as large pictures on the walls.
Filter papers, membranes and syringe filters presented themselves radiantly beautiful with colored backgrounds. The clear and colored stand design was well received by the visitors. “We have consistently received positive feedback from customers and visitors. Many stopped and were fascinated by the design, so we were able to arouse interest of new customers. “says Barbara Knipper, Marketing Communications Specialist of Hahnemühle. The newly formed syringe filter range convinced with significant price reduction, and by focusing on the most common varieties. “We are particularly pleased about the brand penetration of Hahnemühle. The papers are in the market since 1883 and since the direct marketing through Hahnemühle the products stand for a strong term for high-quality papers and flexible customer service in laboratory and industry, “says Dr. Horst Rosenbauer, Product Manager Filtration and adds:”. The consistent quality of our filter papers charactarise the papers for decades, and is an absolute must for our customers from research and industry. ”