Those responsible at artist-paper manufacturer Hahnemühle proved to be really happy with the course of the most important specialised trade fair for artist papers worldwide. “On every single day of the fair, from 30th January to 2nd February, our stand was buzzing with activity, resulting in a lot of positive customer contacts,” said Hahnemühle’s head of Marketing and Communication. “In particular our innovations were received well by the trade visitors. With the ‘Watercolour Book’ we target the mobile watercolour painters while ‘DiaryFlex’ is the ideal companion for all those who are looking for a notebook with special paper or – to put it this way – for all those who believed our artist papers to be too good for the everyday use.”
DiaryFlex is the individual notebook by Hahnemühle that features interchangeable and replaceable content inserts. Several varieties of inserts including plain, ruled and dotted are available. No matter if used as a sketchbook or a notebook: the 160 pages offer enough room for all of your thoughts and ideas. The natural white 100gsm paper is perfectly suited for fountain pens, pens, fine-liners or pencils. The cover is classically exclusive and robust at the same time and also protects the contents of DiaryFlex perfectly. ‘With the DiaryFlex you don’t have to be a traditional artist to use and enjoy our products now’ suggests Simon Waller, General Manager at Hahnemühle UK. Even when you’ve filled your DiaryFlex with your creative thoughts and ideas, there is no need to say farewell. You can fill again and again with the various replacement booklets on offer. Just pull the note booklet out of the cover and replace with either a plain, ruled or dotted pack.
to capture their holiday memories without delay. The natural white 200gsm paper features a fine grained surface structure on both sides. Making it ideal for creating full width panoramic paintings. With 60 pages / 30 sheets, the watercolour book is compact while offering an ample amount of pages to paint your memories on. With a durable cover and a rubber band to hold the cover together your art work is protected. Available in the landscape formats A6, A5 and A4, also it is acid free and features a high longevity.
Berlin’s designer and artist Jens Hübner tested the new Watercolour Book and came to the following conclusion: “The German market has been waiting for watercolour painting books for a long time. I am delighted with Hahnemühle having met this desire of many urban sketchers. The smaller version currently is my permanent companion in the suburban trains and the Underground as it fits into every pocket and thanks to the red book ribbon, the time-consuming search for an empty page is history. Meanwhile, the big version of the watercolour book offers the possibility to create panoramas on site without having to handle huge paper formats.”
For more information on Hahnemühle and their products please visit www.hahnemuehle.com
Hahnemühle produces paper since 1584 and is the oldest German paper mill for artist papers. Besides traditional artist papers digital FineArt papers for inkjet prints are part of the portfolio today. The development and manufacture of technical specialty papers for industrial and research is another priority. Headquartered in Dassel and with offices in the UK, France, USA and China, Hahnemühle employs around 180 people.