“At the weekend, we were almost swamped with visitors to our stand,” says Rana Ardal, Product Manager for Traditional FineArt at Hahnemühle, happily. “As an advertising gag, we produced our new ‘the ZigZag book‘ in a mini format. There was so much interest that we are considering adding the item to our range.” The ZigZag book is a watercolour book with a zig-zag fold that can be unfolded like an accordion and painted on both sides. With two robust covers to protect the 18 pages, it’s perfect for urban sketchers and other artists on the move.
The coffee bar at the artistic paper manufacturer’s stand also proved popular during the trade fair. Cappuccino, espresso and other Italian coffee specialities referenced the Cappuccino Book, the new sketchbook with light-brown paper.
“Creativeworld completely met our expectations again this year,” says Ann Kristin Nohlen, Director of Marketing at Hahnemühle. “We were able to reconnect with longstanding customers and also make some interesting new contacts. We were particularly pleased by the number of artists and bloggers who visited our stand.”
Hahnemühle produces paper since 1584 and is the oldest German paper mill for artist papers. Besides traditional artist papers digital FineArt papers for inkjet prints are part of the portfolio today. The development and manufacture of technical specialty papers for industrial and research is another priority. Headquartered in Dassel and with offices in the UK, France, USA and China, Hahnemühle employs around 200 people.