Hahnemühle has had a very successful start to this year’s Creativeworld. The response to the new launches exceeded the expectations of the long established company. The Toned Watercolour Book met the zeitgeist of the urban sketcher scene. The book with toned watercolour paper was introduced at the request of many artists. The presentation of the products at Creativeworld with original painted books from the online community caused a lot of crowds at the Hahnemühle stand, among other things. “Our intensive exchange with artists and influencers allows us to discover trends at an early stage. Based on this, we develope innovative products that meet their needs and expectations. trends early, ”says Rana Ardal-Altun, Product Manager Traditional FineArt at Hahnemühle.
The international dealers were enthusiastic about the introduction of ‘The Collection‘, Hahnemühle’s exquisite artist papers traditionally manufactured from high-quality raw materials for all classical painting techniques. The noble presentation of the products and the exquisite design radiate the high quality of the line. “We are extremely satisfied with the discussions on site and the reactions from the market. The response at Creativeworld to our new product launches is a trend barometer for us with regards to the year. So we are optimistic about the coming months, ”says Ann Kristin Nohlen, Marketing Director at Hahnemühle FineArt.