Once again Hahnemühle had been honoured with the prestigious award “German Standards – Brands of the Century”. After 2016, the paper manufactory is again member of the ‘Brands Bibel’ compendium. The latest edition of the book “German Standards – Brand of the Century” published every third year by Dr Florian Langenscheidt presents German brands of different product segments that are assessed as the strongest.
“As one of 200 companies in different product segments, Hahnemühle has consistendly confirmed that we live by enduring values. We deliver quality by tradition and are trusted worldwide”, says Ann Kristin Nohlen, Marketing Director.
An advisory board of top-class brand experts selected Hahnemühle as the “Brand of the century” for the second time in the product category “Feinstpapier” (fine paper). “We have confirmed our standing in the top class of well-known German brands. Our award as ‘Brand of the Century’ is a first class business card, “continues Nohlen.
Hahnemühle products are considered the benchmark in the industry with the “Brands of the Century” award. The new logo will grace the products for the next three years.
Many companies claim to be steeped in ‘tradition’. However, there is hardly any company that is worthier of wearing this signet of consistency, experience and quality than Hahnemühle. The paper manufacturer from Dassel, Lower Saxony, was founded in 1584 and has been producing paper at the same location ever since then.
It all started with handmade writing paper, complemented over the centuries by artists’ papers and special technical papers. With an uninterrupted expertise of manufacturing, today’s portfolio comprises more than 500 types of the finest paper.
Traditional FineArt papersfor painting and printing are made according to old recipes with high-quality cotton fibres or cellulose and pure spring water. Hahnemühle papers enjoy the best reputation as genuine mould-made papers, watercolour papers, drawing papers and in sketchbooks.
Hahnemühle is considered the inventor of Digital FineArt papers for inkjet printing. As a pioneer, the oldest German artist paper manufactory has been refining its genuine artist papers for exclusive prints of photographs and art reproductions.
All papers feature excellent ageing resistance and are trusted as a ‘Brand of the century’ in more than 80 countries around the world by artists, photographers, museums, galleries and collectors.
Headquartered in Dassel, Lower Saxony, with offices in the United Kingdom, France, USA and China, the company employs approximately 200 people worldwide.
About “German Standards – Brands of the Century”:
‘German Standards – Brands of the Century’ is a triennial award given by Dr Florian Langenscheidt to more than 200 popular German brands. Each brand is iconic within their respective product segment. Their background, history, standing and aura are presented in the publication ‘German Standards – Brands of the Century 2019’.
The encyclopaedia ‘German Standards’ appears in an edition of 30,000 copies from TEMPUS CORPORATE, a branch of DIE ZEIT publishing house. The book presents more than 200 well-known German brands. It is also available as a compact paperback. The publication is considered a business card of the premier class of German companies, both nationally and internationally.
All brand presentations can be found on the website www.deutsche-standards.de.