WeChat is one of the most popular social media platforms in China, offering a multitude of functions for mobile devices, such as text and voice messages and photo upload. Hahnemuehle China will use WeChat to inform customers and fine art enthusiasts on a biweekly basis about products, corporate news and interesting facts about fine art media.
“Via WeChat we want to supply our users with information and applications they will find useful. We can give customers and fine art enthusiasts exactly the information that is of interest to Chinese users and communicate with them directly.“ states Head of Marketing and Communications of Hahnemühle. “WeChat provides us with great opportunities for strengthening the Hahnemühle brand presence in China,” stresses Sofia Xu, Senior Marketing Manager China.
With the WeChat account, Hahnemuehle China is starting the first Asian local social media presence in addition to its worldwide corporate pages on Facebook, LinkedIn, Twitter, YouTube, Instagram and Google+, where Hahnemühle has been actively communicating with fans and followers for many years now.
Information on WeChat and the WeChat apps for most mobile operating systems is available at: http://www.wechat.com/en/
To follow Hahnemuehle China on WeChat, look for the account name Hahnemuehle or scan the QR code.
Hahnemühle produces paper since 1584 and is the oldest German paper mill for artist papers. Besides traditional artist papers digital FineArt papers for inkjet prints are part of the portfolio today. The development and manufacture of technical specialty papers for industrial and research is another priority. Headquartered in Dassel and with offices in the UK, France, USA and China, Hahnemühle employs around 180 people.