Today, our new website featuring a completely revamped corporate design, has gone online. It was a major project for us, comprising a lot of planning, fruitful discussions, a lot of new ideas and a great deal of attention to detail. Now, we just can’t wait to find out how our new information channels will be welcomed by all those interested in Hahnemühle.
The time was ripe for the replacement of our slightly outdated web appearance and for revamping our look. As early as 18 months ago, we began to develop our new digital strategy and our new market image to then unveil it step by step. As a first step we started with the careful expansion of our social media platforms that are running – thanks to the vivid participation of our customers and fans – very successfully and are carried by the massive commitment of our ‘community’. Facebook, Twitter, Youtube, Flickr and Pinterest are a part of our daily company routine, today. By the way: for these and other activities, we were awarded the International Deutsche PR-Preis 2013, this October.
With our new web appearance we have now created the bracket integrating all our online activities. We set ourselves the goal to develop an up-to-date information range and dialogue platforms that are easy to handle. The new website features a clearly more modern look and is technically up-to-date, allowing us to be open for the dialogue with those people who are connected with Hahnemühle. We think that we succeeded in achieving this goal with our new five-language website and our newsroom with integrated blog. In addition to our global offerings in German and English, there will also be country specific versions for the UK, France and the USA. In the future, our web presence is intended to not only provide our own multimedia content but via our social media platforms or the blog, it also will be open for content of third parties. In addition, the blog provides diversified space for discussions around the topic of premium paper and will serve as a stage for the presentation of art and other paper applications. At the same time, we also made a step forward when it comes to the technology, the functionality and the look of our new website. So, the website featuring a complete ‘responsive design’ approach also is perfectly useable with all the mobile devices with immediate effect. We integrated – inter alia – a shopping-list function that makes it easier for you to order at the dealer of your choice. And a dealership search helping you quickly find a source able to meet your demands. An increasing number of service offerings, such as ICC profiles, video tutorials and how-to information are provided to support you when it comes to handling our papers optimally. And it goes without saying that there are numerous information channels that can be subscribed to – as RSS or via the social networks.
New corporate design – we start in the web
Meanwhile, we also used the last year for basic and general thoughts about our appearance. The result of this process: a completely new corporate design with revamped logo, new typography, new colour scheme, icons providing orientation and modernised pictorial language. With its more transparent, more open and more modern expression and suiting the customer demands, the new appearance now also reflects the central Hahnemühle values: passion, perfection, openness, respect in the collaboration and sustainability. Values that characterise our tradition-rich company – one of the globally leading manufacturers of highest-quality papers, partners for the realisation of creative ideas in the art area or when it comes to sophisticated technical applications. This approach is also reflected by our new claim ‘Paper makes the difference’.
The new appearance was designed by Kracke & Kracke, the design office of Prof Bernd Kracke and Julia Kracke. Our digital strategy and the concept of our web offerings was created in close cooperation with Fink & Fuchs PR, Wiesbaden. The technical support was realised by alto.de New Media, Einbeck, Germany.
Now, we are looking forward to your feedback, you constructive suggestions and – most of all – the intensification of the numerous dialogues, both online and offline.
Your Hahnemühle Communication Team
Ann Kristin Plüss, Bettina Scheerbarth, Barbara Knipper, Stephan Freist