2000 trees were planted by our trainees and 70 volunteers in one day for World Earth Day 2022. In total, the paper manufacturer plants 6000 Green Rooster trees with the “Bergwaldprojekt – Mountain Forest Project” in the Harz mountains – near the company´s headquarter.
“We are committed to our ‘Green Rooster’ initiative since 2008, which is unique in the paper industry, and for this reason we partnered this year with the oldest German and internationally recognized forest conversion project. Under the motto ‚PLANTING UP against climate change‘ we plant native trees such as sycamore maple and larch“ stated Bettina Scheerbarth, responsible for Sustainability Communication at Hahnemühle.
The plantings are essential for erosion control, as drinking water reservoirs, for biodiversity and for cooling the landscape. In 40-60 years, the resulting stable mixed forests will also resume their important function as CO2 reservoirs. „We believe this is a genuinely meaningful and future-oriented action to make the Harz a green lung again. The tree planting project is part of Hahnemühle´s apprentice academy and will go on” enthuses Dr. Barbara Born, Environmental Officer at the papermanufacturer.
Hahnemühle teamed up with the tree planting initiative which has been working since 1993 to protect, preserve and care for the forest and to promote understanding of the interrelationships in nature. The aim is to encourage a broad public to use natural resources in a nature-friendly way through the voluntary work in the forest ecosystems. „Bergwaldprojekt – Mountain Forest Project“ is for that linked to internationally recognized and with Gold Standard certified climate protection projects. Find more information on Hahnemühle´s Green Rooster initiative at hahnemuehle.com and on Bergwaldprojekt – Mountain Forest Project at www.bergwaldprojekt.de
About Hahnemühle
Hahnemühle FineArt has been producing paper since 1584. Today’s portfolio includes traditional and digital FineArt papers for painting and all types of printing techniques as well as stationery products. The customised production of high-purity papers for life science applications and speciality papers are also part of the manufacturing portfolio.
All paper grades are produced according to old recipes from high-quality cotton fibres, cellulose or fast-growing plant fibres and pure spring water. They have best-in-class quality characteristics and are highly resitant to ageing. Hahnemühle has an excellent reputation worldwide as German “Brand of the Century”. Its products are available in more than 130 countries worldwide.
The company has its headquarters in Dassel in southern Lower Saxony and subsidiaries in Great Britain, France, USA, Singapore and China.
With its “Green Rooster” initiative, Hahnemühle has been supporting environmental protection projects worldwide since 2008, including reforestation, animal welfare and environmental education programmes. The long-established company produces papers in a landscape conservation area under strict environmental regulations and and, with its sustainable paper production, makes an important contribution to environmental and climate protection.
For more information on the brand, history and environmental responsibility, visit www.hahnemuehle.com
