Last week, our Natural Line Papers were presented for the very first time at an exclusive launch event with ImageConsult in Italy. Close to one hundred print studios and photographers, as well as press gathered to learn about the special features of our sustainable papers, at no other place but Gian Paolo Barbieri’s studio in Milan.
At this iconic location, Digital FineArt Product Manager, Andrea Sippel gave an in-depth presentation about our company’s history, the Natural Line papers and the story behind their development. The first part covered the history of Hahnemühle and its beginnings in 1584. She further explained why the paper mill is located near a nature reserve and how the paper production even started. The second part of the presentation was fully dedicated to our Natural Line papers and Green Rooster initiative. Our Export Area Sales Manager for Southern Europe and Latin America, Luciana Leite, was on site, too. Both described in detail how Hahnemühle’s sustainability efforts are anchored deeply in the company and why a respectful attitude towards the environment is part of our success.
On top of this, ImageConsult organized an exclusive test printing with various photographers and print studios from all over Italy. Numerous works of these Italian photographers were displayed to show our latest paper invention in usage. Via a central portal interested photographers could register, receive a DIN A3 set of Natural Line papers and send it back printed. The result was a diverse, colourful and varied portfolio on paper made from Bamboo, Hemp or Agave. One of the highlights at the launch event. The reactions were overwhelming – papers made from sustainable raw materials that are true FineArt inkjet papers and do something good at the same time.
The Natural Line has a special place within the Hahnemühle Digital FineArt Collection. It focuses on FineArt inkjet papers made from exceptional raw materials – Bamboo, Hemp and Agave. The undemanding plants from which the required pulp is obtained are fast-growing and do not require pesticides. Due to their fast growth, they provide more pulp than other raw materials on the same area while requiring significantly less water. This saves valuable resources and protects the environment.