Hahnemühle has been named German ‘Brand of the Century’ for the third time in a row. The paper manufactory and its worldwide distributed products will now carry the prestigious award and the associated brand logo for a further three years.
“We are proud to be recognised as an icon of the German economy once again. Especially during the time of the Corona crisis, we proved why we live up to the title ‘Brand of the Century’: We were and are always approachable for our customers in more than 130 countries around the world and have our products available. We have developed new products together with partners and done a lot in terms of sustainability,” says Jan Wölfle, CEO Hahnemühle Group.
For the third time in a row, after 2016 and 2019, an advisory board of top brand experts has evaluated Hahnemühle as ‘Brand of the Century’. With the renewed award, the manufactory has confirmed its place in the top rank of well-known German brands. “The award is a first-class label for our new business unit ‘Stationery’ and a unique selling point in the industry of life science/filtration sector. In 2022 we as ‘Brand of the Century’ will also celebrating our invention of Digital FineArt papers for inkjet printing 25 years ago,” Jan Wölfle is pleased about the current award and gives a little preview for the months ahead.
As ‘Brand of the Century’ Hahnemühle is represented in the globally recognised trademark register ‘German Standards’. The ‘Brand Bible’ is published every three years by the renowned publishing house DIE ZEIT and presents around 200 traditional and innovative German brands such as Hahnemühle. Dr Florian Langenscheidt, publisher of the Brands of the Century for over 20 years, describes his intention for this special award as follows: “Brands are promises of exceptional performance and perfection in every detail, of quality and tradition. They give us the feeling of having chosen the best, the most beautiful and the most elegant. German Standard Brands of the Century rolls out the red carpet for these stars. They are an overall showcase of the German economy, of the world-renowned “made in Germany”.
Hahnemühle FineArt has been producing paper since 1584. Today’s portfolio comprises traditional and digital FineArt papers for painting and printing and FineNotes Stationery products. Customer-specific development, production and finishing of life science solutions is also of great importance to the medium-sized company since 1883.
The paper grades are produced according to ancient recipes from high-quality cotton fibres, pulp or fast-growing plant fibres and pure spring water. As inventor and world market leader, Hahnemühle continuously refines its genuine artists’ papers for exclusive photo prints, digital art and art reproductions. The customised development and production of life science solutions is another focus.
All papers and life science solutions have class–leading quality attributes and excellent ageing resistance. Hahnemühle has a worldwide reputation as a ‘Brand of the Century’ . Products are available in more than 130 countries worldwide.
The company is headquartered in Dassel, Southern Lower Saxony; with offices in the United Kingdom, France, USA, Singapore and China.
With its “Green Rooster” initiative Hahnemühle has been supporting both regional and international environmental protection projects since 2008, including reforestation, animal welfare and environmental education programmes. The long-established company produces papers in a protected natural reserve under strict environmental regulations and makes an important contribution to environmental and climate protection around the globe.
For further information on the brand, history and environmental responsibilities visit www.hahnemuehle.com
About German Standards – Brands of the Century
The ‘Brands of the Century’ have a unique history and have earned the trust of their customers, in some cases over decades. A panel of brand experts awards these successful brands every three years. The ‘Brands of the Century’ will celebrate their book premiere on 10 February 2022 in Berlin. The book and a digital strategy are produced by TEMPUS CORPORATE GmbH. Since the beginning of 2018, the “German Standards” have been published under the umbrella of ZEIT Verlagsgruppe.