Hahnemühle’s elegant new booth design at this year’s Paperworld/Creativeworld inspired both customers and employees equally.
The new and colourful stitched sketch booklets ‘Sketch & Note’ available in A6, A5 and A4 were launched at the show. “With the size of a smartphone or tablet PC, the sketch books inspire for quick sketches or creative configurations on a haptic medium” says Rana Ardal-Altun, Product Manager at Hahnemühle. Particularly popular were the noble black sketch books with a strong binding and generous pocket at the back.
In drawing sessions of 20 minutes Jens Hübner, a Berlin designer and artist, presented new products and basic drawing techniques in an entertaining way, creating small pieces of art with just a few lines and shades of colour.
“The Paperworld/Creativeworld show was once again, a huge success for us. The strong interest shown in our products has more than fulfilled our expectations” sums up Norbert Klinke, Director Marketing & Sales.
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