New products, artist signings and the presentation of the book project ‘Milestones’ made for a very busy booth on all days of the exhibition. With the sale of sample packs, the company generated proceeds of nearly € 15,000 which will be donated to a wildlife project in Africa.
“For us as manufacturer of the best FineArt papers it’s all about the perfectly printed picture. With the exhibition character of our booth and our presentations we obviously met the expectations of our art-oriented fair visitors,” says Bettina Scheerbarth, Hahnemühle Marketing and Communications.
During the fair, the photographers Joachim Schmeisser, Peter Braunholz, René Staud, Werner Richner, Martin Häusler and Manfred Kriegelstein – each on one day of the fair – gave away manually signed prints to friends of exclusive editions. “For me, the presentation of the book ‘Milestones’ was a particularly impressive highlight,” says Scheerbarth. “This monumental art book features unique pictures from the world of cars and provides a representative sample of the complete works of the photographer René Staud.” During the book presentation, Staud handed over a copy of the edition, limited to 125 copies to Dr Andrea Zagato, a representative of the Milan based car designer Dynasty.
Sample packs featuring different paper qualities are very popular when it comes to testing. For a €5 fee, paper enthusiasts could cover their needs. Nearly 3,000 packs were sold and the proceeds of nearly €15,000 will be donated to Kenya’s David Sheldrick Wildlife Trust that takes care of orphaned elephants.
Established in 1584, Hahnemühle invented the digital artist papers fifteen years ago and is considered the pioneer of exclusive and above all durable papers for photography and art reproductions. The papers – for more than 430 years made in the paper manufactory – are provided now with an ink receiving layer that does not affect the feel of the paper. The paper offers in conjunction with the so-called inkjet coating for photo prints rich colours, a wide colour gamut and sharp details.
In the world of photography and collectors, images on Hahnemühle paper ‘Made in Germany’ have a great reputation. Artists from all over the world exhibit their work on the more than 20 different papers from Hahnemühle´s portfolio. Worldwide, Hahnemühle has 180 employees in Dassel, Germany (headquarters); Norwich, United Kingdom; Paris, France; Crystal Lake, Illinois, USA and Beijing, China.
