Hahnemühle’s fair booth in the guise of a gallery was very popular with photokina visitors. On all the days of the fair, there was a great rush at Hahnemühle, the world market leader for FineArt inkjet papers. Five of the more than 30 motifs were printed on the new Photo Rag® Metallic, which the guests were particularly impressed by.
“We are delighted with the fact that the response to Photo Rag® Metallic—with its fine touch of silver—was so positive, but I have to admit that we were surprised by the euphoric feedback of the public,” said Andrea Sippel, Hahnemühle’s Product Manager Digital FineArt Media. “At the same time, we also were very happy with the interest in the artist signings and the sales of the sample packs, giving visitors a chance to try our FineArt range.”
With the ‘Artist Signing’ campaign, renowned photographers signed limited edition prints on Hahnemühle papers to then give away to fair visitors. It was the third edition of the popular campaign following 2014 and 2016. This time, the artists on site were Mária Švarbová, Eva Gieselberg, Arina Dähnick, Martin Häusler, Stefan Nimmesgern and Francesco Gola who signed a total of more than 400 exclusive FineArt prints.
Meanwhile, the sample packs comprising different paper selections were available at prices from €5 to €10. As it was the case in previous years, the complete proceeds will be donated to charity. This year, Médecins Sans Frontières will be the beneficiaries of the proceeds amounting to nearly €12,400.
The award bestowed on Hahnemühle by the Technical Image Press Association, TIPA for short, was the icing on the cake of a successful fair for Hahnemühle. Photo Gloss Baryta, a paper part of the ‘Hahnemühle Photo’ range, was awarded the prize ‘Best Inkjet Photo Paper’.
Hahnemühle is considered the inventor of Digital FineArt papers for inkjet printing. As a pioneer, the oldest German artist paper manufactory has been refining its real artist papers for photography and art reproductions for more than 15 years.
The papers – manufactured for more than 430 years with characteristic craftsmanship – receive a special coating, without influencing the noble haptics of the papers. This inkjet coating allows prints with pin-sharp details, in both rich colour and deep blacks. All papers have excellent aging resistance. The Hahnemühle Digital FineArt Collection offers more than 20 different papers, while the Hahnemühle Photo Range is comprised of eight media.
Hahnemühle has a worldwide reputation as a ‘brand of the century’ among artists, photographers, museums, galleries and collectors.
Headquartered in Dassel, Southern Lower Saxony; with offices in the United Kingdom, France, USA and China; the company employs approximately 200 people worldwide.
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