René Staud and Hahnemühle FineArt are pleased to announce the ‘Milestones’ book project. The coffee-table book will be published in a limited edition of 125 copies and captures the essence of René Staud’s fascinating automobile photography. Each page will be printed as a FineArt print on Hahnemühle Photo Rag® 308. The world première will take place at 4.00 pm on 22 September 2016, when René Staud will present one of the first copies to Dr Andrea Zagato in an exclusive ceremony.
Dr Andrea Zagato heads the Italian automobile design firm Zagato, which is internationally renowned for its exclusive automotive design and development work.
Founded in 1919, the Milan-based family business can look back on a long tradition. In recent years, Zagato-designed models for brands such as Aston Martin, Alfa Romeo, Bentley, Ferrari and Maserati have graced the stages of motor shows all over the world.
Photokina, 22 September 2016 at 4.00 pm at the Hahnemühle stand A25, hall 3.1
About René Staud
Born in 1951, René Staud’s interest in photography inspired him to take numerous photography courses during his school years. After an apprenticeship in a portrait and photography shop, Staud struck out on his own. Initially focussed on wedding photography and photojournalism, Staud soon understood the great demand for high-quality advertising and product photography. He opened his first studio in Wendlingen in 1975.
Staud’s big breakthrough came with the development of Magicflash®, a flash technology specially designed for the needs of studio photography. The automotive industry in particular was enthusiastic about the system’s potential and, thanks also to growing demand from customers and manufacturers, Staud was able to open a major studio space in Leonberg in 1986.
Founded in 1584, Hahnemühle invented Digital FineArt paper more than 15 years ago and is still regarded as the pioneer of true artist papers for photography and reproductions. The papers – manufactured in the same paper factory for over 430 years – feature a special coating that has no effect on the paper’s haptic properties. This inkjet coating makes it possible to create prints with razor-sharp images in spectacular colours or black and white.
Internationally celebrated artists present their works on the Digital FineArt Collection’s more than 20 different papers. Prints on Hahnemühle papers enjoy an exceptional reputation among photographers and collectors alike. Made in Germany, the papers are prized in 80 countries around the world. Headquartered in Dassel in Germany’s South Lower Saxony, the company has branches in the UK, France, the US and China, and employs some 180 staff worldwide.
The 286-page work will be presented in September at the leading global trade fair for photography, the photokina in Cologne. 125 signed prints of one of the Milestones images will be available for sale to interested fair visitors. This exclusive edition will only be available on 22 September at the Hahnemühle stand, Hall 3.1, A25.
With over 35 years of experience in the field of advertising photography, the name René Staud is inextricably linked with some of the most illustrious brands in the automotive industry. His elaborate image worlds have undoubtedly played a role in shaping the public perception of Aston Martin, Mercedes-Benz and Porsche. Staud also deftly portrays the top models of other premium brands such as Maserati, Audi, BMW, Bugatti and Mini in perfectly staged encounters with contemporary art or architecture. The highlights of the book are unquestionably the photographic creations to mark the re-birth of the Maybach brand and landscape compositions for Aston Martin in Greenland and Island.