March 2012 sees the launch of UPON PAPER in Berlin, a new, innovative platform creating a dialogue with visual artists of all kinds, as well as photographers, designers, architects, and anyone interested in art from around the world. The unifying theme is a passion for paper as a timeless medium for capturing ideas, dreams and visions and instigating debate. UPON PAPER is initiated by Hahnemühle FineArt.
UPON PAPER consists of three complementary strands: in UPON PAPER magazine paper becomes the stage for art, UPON PAPER space offers a space for exhibitions and conversation, which will continue to be discussed and investigated on the continually updated UPON PAPER website. An open dialogue between artists, architects, designers and filmmakers, musicians and writers is also a central concern of the project. Each medium – magazine, space, and website – plays with its potential and develops a unique form of communication and encounter. UPON PAPER is an initiative of Hahnemühle FineArt. The project emerged from the close connection between art and form and from a desire to create a contemporary and open platform for exchange between all art forms. One that goes beyond paper. As a magazine, UPON PAPER sets new standards in publishing. UPON PAPER magazine will appear twice a year as a remarkable publication, in every respect, be it content, layout or format.
Each edition of UPON PAPER is dedicated to a different theme and presents the most varied perspectives and positions on that subject. In the first edition, published on April 2, 2012, the theme will be Los Angeles; a city in which it is not only the dreams that are
larger than life. In UPON PAPER #01 authors and artists discuss their Los Angeles, including the Californian artist Doug Aitken talking about his seductive multimedia work, and Beach Boys expert Jon Stebbins writing about the creation of arguably the most long awaited album in the history of pop music – SMiLE.
With a possibly record-breaking format of 49 x 69 cm, printed on 170 g illustration printing paper using a high-tech method of frequency modulated raster and produced at art-book level, with each exemplar individually packed in a printed box, UPON PAPER is
both object and printed medium. Each single layout can be separated from the main publication, because the loose sheets are held simply together with a red cord. Artists, such as Robert McNally and Rinus Van de Velde, have created works on paper exclusively for the first edition. And two detailrich and subtle works by the Berlin artist Ralf Ziervogel have been reproduced as the centerfold.
UPON PAPER magazine will be published in a bilingual German and English edition with a print run of 5,000. In addition, the UPON PAPER website will develop as an independent editorial work, and on March 31, 2012, the UPON PAPER space exhibition room will open in Max-Beer-Straße in Berlin, with accompanying events.
Additionally The Collector’s Edition, which includes signed and numbered prints by Wim Wenders, has been developed in collaboration with Hatje Cantz press.
Founded in 1584, Hahnemühle FineArt is a leading international supplier of high-quality papers for artists, photographers and the graphic design industry, as well as for traditional art techniques, such as watercolor and drawing (Traditional FineArt) and for the digital processing of photography (Digital FineArt). Over the centuries Hahnemühle has developed a distinctive corporate culture of quality and innovation, serving artists
and creatives on five continents from the small town of Dassel in Lower Saxony with 150 members of staff.