Hahnemühle teams up for WPPI 2025 with WhiteWall, the preeminent German photo lab, for the Wedding & Portrait Photography International Convention and Expo in Las Vegas. The event, scheduled for March 18-20, 2025, at the Rio Hotel & Casino, will be a landmark occasion for WhiteWall and Hahnemühle as they continue to push the boundaries of innovation and will showcase exclusive fine art prints on six new Hahnemühle papers in WhiteWall`s collection at both #901. The WhiteWall collection comprises now 12 exclusive Hahnemühle paper grades out of more than 30 arward winning papers in Hahnemühle´s Digital FineArt Collection.
Six premium Hahnemühle papers set to debut in Spring 2025 at WhiteWall
This year’s WPPI Convention & Show offers photographers a comprehensive experience. Attendees will be the first to preview six premium Hahnemühle papers, which will officially join WhiteWall’s collection of offerings in April. These papers represent the cutting edge of print technology and artistic expression, combining Hahnemühle’s certified 440 years of expertise with WhiteWall’s award-winning printing and framing capabilities.
The featured papers include:
● Photo Rag® Baryta – A warm-toned, barium-coated cotton paper with brilliant color reproduction.
● Photo Rag® Ultra Smooth – A velvety smooth surface perfect for detailed, soft image rendering.
● German Etching® – A luxurious copperplate printing paper with a distinct felt texture.
● Photo Rag® Bright White – A bright white cotton paper designed for deep blacks and exceptional detail.
● Bamboo – The world’s first FineArt inkjet paper made from 90% sustainable bamboo fibers, perfect for eco-conscious photographers.
● Photo Rag® Metallic – A high-gloss cotton paper with a shimmering surface, ideal for dramatic metallic effects.
The future of fine art printing: WhiteWall’s collaboration with Hahnemühle at the co-branded booth
All papers are available in customizable formats ranging from 9 × 9 cm to 300 × 105 cm and can be framed with either an elegant white border or a passe-partout. The premium prints are characterized by fine tonal gradations, vibrant colors, and impressive detail precision. Images are reproduced with sharp contrasts and harmonious color rendering—durable and of the highest quality.
These papers, along with a range of other Hahnemühle FineArt papers and products, will be on display at the co-branded booth (located within the Hahnemühle stand). Attendees will also have the opportunity to experience WhiteWall’s cutting-edge print services and consult with the WhiteWall management team, including General Manager, US Operations, Mark Beyer or Hahnemühle CEO Jan Wölfle.
WhiteWall’s collaboration with Hahnemühle is also highlighted by the prestigious Hahnemühle Certified Studio Platinum status, which is awarded to select partners for their excellence in fine art printing. This certification reflects WhiteWall’s commitment to using the finest materials and technology to produce museum-quality prints.
To showcase the potential of these premium papers, WhiteWall will display stunning works from renowned photographers, including Lorenz Holder, Mark Smith, and Lou Delcy, all of which will be printed on Hahnemühle papers. These fine art prints demonstrate the versatility and outstanding quality of the new paper offerings.
This exclusive preview marks the beginning of an exciting new chapter for WhiteWall’s product offerings and its collaboration with Hahnemühle. Photographers and enthusiasts attending WPPI 2025 will have the unique opportunity to discover the future of fine art printing.
About WhiteWall
Bringing your photography to completion!
WhiteWall was founded in 2007 by Alexander Nieswandt, and over the course of its 18 years of expertise, has established itself as the world’s leading premium photo lab in the photo finishing market. WhiteWall is made up of a team of passionate experts, combining state-of-the-art technologies with traditional development methods.
With over 20,000 professional photography customers, four flagship stores in Düsseldorf, Hamburg, Munich, and Berlin, as well as shop-in-shop integrations in LUMAS Galleries in New York, Miami, Zurich, and Vienna, WhiteWall stands as a leading global player in the industry. Seven TIPA World Awards, including “Best Photo Lab in the World”, underscore the claims and quality of WhiteWall products. Most recently, WhiteWall was awarded the coveted 2024 German Design Award in the “Excellent Product Design” category. The prize, awarded by the German Design Council, is a significant recognition of WhiteWall’s commitment and design quality.
WhiteWall’s award-winning gallery quality is achieved through first-class backing materials, high-quality photo prints under acrylic glass, and handcrafted frames. Production is strongly characterized by craftsmanship. With over 200 employees, WhiteWall is represented in more than 13 countries. All products are manufactured at its professional lab in Frechen (near Cologne), which spans over 10,000 square meters, and shipped to over 60 countries.
About Hahnemühle
Hahnemühle invented premium papers for FineArt inkjet printing and continues to develop the market-leading media for photography, digital art and art reproductions. In 2022, the Digital FineArt Collection celebrated its 25th anniversary with the world’s best reputation for fine art printing. As a leader in quality and innovation, Hahnemühle celebrated an incredible 440 years of uninterrupted paper production at its headquarters in southern Lower Saxony, Germany, in 2024.
All paper grades are produced according to exclusive recipes from high-quality cotton fibres, cellulose or fast-growing plant fibres with advantages in terms of carbon footprint, durability and quality – using pure spring water from Hahnemühle’s own artesian wells. The traditional company produces paper under strict environmental regulations, as the production site is now located in a nature reserve. Each Hahnemühle FineArt paper is given a special coating that does not affect the fine haptics of the paper. This special inkjet coating ensures razor-sharp prints with rich colours, the finest contrast gradations and deep blacks. All papers have excellent ageing resistance. The Hahnemühle Digital FineArt Collection offers more than 20 different papers and is perfect for long-term exhibitions, art collections and special editions. The Hahnemühle Photo Range comprises 8 media of universal inkjet papers for everyday use. These include the world’s first PE-free, fully recyclable photo paper with a bio-based barrier layer. In addition to papers and canvases, the Hahnemühle portfolio includes accessories and services for digital printing. Hahnemühle enjoys the best reputation among photographers, artists, museums, galleries and collectors worldwide as ‘Brand of the Century’ and its products are available in more than 130 countries worldwide.
Further information on the brand, history, social and environmental responsibility can be found at hahnemuehle.com
