{"id":1685,"date":"2013-11-25T11:00:29","date_gmt":"2013-11-25T10:00:29","guid":{"rendered":"http:\/\/news.hahnemuehle.com\/?p=1685"},"modified":"2016-06-03T10:38:31","modified_gmt":"2016-06-03T08:38:31","slug":"hahnemuehle-launcht-neue-cd-und-neues-web","status":"publish","type":"post","link":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/","title":{"rendered":"Hahnem\u00fchle launches new Corporate Design and Web appearance"},"content":{"rendered":"<p>The tradition-rich company Hahnem\u00fchle FineArt, one of the leading manufacturers of top-quality papers for art, photography and technical applications, launches a new corporate design and a new, trend-setting digital strategy.<\/p>\n<p>The new appearance of the Dassel based company was designed by Kracke &amp; Kracke, the design office of Prof Bernd Kracke and Julia Kracke. <a href=\"http:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/Hahnemuehle_Logo_2013_300dpi.jpg\"><img loading=\"lazy\" class=\"alignleft\" title=\"Hahnemuehle Logo 2013\" alt=\"Hahnemuehle Logo 2013\" src=\"http:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/Hahnemuehle_Logo_2013_300dpi-1024x294.jpg\" width=\"283\" height=\"81\" \/><\/a>With a revamped logo, new typography, new colour scheme, icons providing orientation and modernised pictorial language, Hahnem\u00fchle launches the new design intitally online. With its more transparent, more open and more modern expression and suiting customer demands, the new appearance reflects the central Hahnem\u00fchle values: passion, perfection, openness, respect in the collaboration and sustainability. This approach is also reflected by the new claim \u2018Paper makes the difference\u2019.<!--more--><\/p>\n<p><strong>Re-launch and expansion of the complete web infrastructure worldwide <\/strong><\/p>\n<p>With the launch of the new <a href=\"http:\/\/www.hahnemuehle.com\/en\/index.html\" target=\"_blank\">website<\/a>, the digital strategy developed during the past 18 months in cooperation with Fink &amp; Fuchs PR is taken to a new peak. Following the successful establishment of the social media c<a href=\"http:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/Die-neue-Website-von-Hahnemuehle-2013.png\"><img loading=\"lazy\" class=\"alignright\" title=\"The-new-Website-of-Hahnemuehle-2013\" alt=\"The-new-Website-of-Hahnemuehle-2013\" src=\"http:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/Die-neue-Website-von-Hahnemuehle-2013-849x1024.png\" width=\"246\" height=\"297\" \/><\/a>ampaign, which is sustainably supported by a fast growing \u2018community\u2019 of artists, photographers and technical users, the online offerings now feature a completely revamped website, newsroom and blog. The goal of the development: to create an up-to-date range of information and modern easy-to-use dialogue platforms. The new website is charged with emotions, technically up to date and open for dialogue with the users.<\/p>\n<p>The five-language <a href=\"http:\/\/www.hahnemuehle.com\/en\/index.html\" target=\"_blank\">website<\/a> and the <a href=\"http:\/\/news.hahnemuehle.com\/en\/\" target=\"_blank\">newsroom<\/a> with integrated blog that is available in German, English and in country specific versions for the UK, France and USA was designed in cooperation with <a href=\"http:\/\/www.ffpr.de\" target=\"_blank\">Fink &amp; Fuchs PR<\/a> and newly shaped when it comes to the content. In the future, the Hahnem\u00fchle online world is intended to not only provide own content edited for multi-media use but via the social media platforms or the blog, it is also open for adequate content of third parties and as a stage for the presentation of art and other paper applications.<\/p>\n<p><a href=\"http:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/Der-neue-Newsroom-von-Hahnemuehle-2013.png\"><img loading=\"lazy\" class=\"alignleft\" title=\"The-new-Newsroom-of-Hahnemuehle-2013\" alt=\"The-new-Newsroom-of-Hahnemuehle-2013\" src=\"http:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/Der-neue-Newsroom-von-Hahnemuehle-2013-757x1024.png\" width=\"247\" height=\"334\" \/><\/a>The new web proposals are designed completely \u2013 extraordinary for a mid-size company \u2013 in the <a href=\"http:\/\/de.wikipedia.org\/wiki\/Responsive_Webdesign\" target=\"_blank\">\u2018responsive design\u2019 <\/a>approach and are now perfectly useable with mobile devices. To improve the online services, a shopping-list function as well as a dealership list was integrated to make ordering easier. An increasing number of service offerings, such as ICC profiles, video tutorials and how-to information are provided to support the customer when it comes to handling the products perfectly. Multifaceted information options such as newsletter subscriptions via RSS or social media channels in country-specific and topic-specific characteristics complete the range. The technical implementation of the new web platforms was realised by <a href=\"http:\/\/www.alto.de\/\" target=\"_blank\">alto.de New Media<\/a> based in Einbeck, Germany. Incidentally: this October, the Hahnem\u00fchle communication strategy was awarded the \u2018<a href=\"http:\/\/www.der-deutsche-pr-preis.de\/finalisten2013.html?projektid=711&amp;detail_shortlist=1&amp;no_cache=1\" target=\"_blank\">Deutsche PR-Preis 2013<\/a>\u2019.<\/p>\n<p>You will find photos of our products in print-quality resolution by clicking on the pictures within the above text and download them on your desktop.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The tradition-rich company Hahnem\u00fchle FineArt, one of the leading manufacturers of top-quality papers for art, photography and technical applications, launches a new corporate design and a new, trend-setting digital strategy. The new appearance of the Dassel based company was designed by Kracke &amp; Kracke, the design office of Prof Bernd Kracke and Julia Kracke. With&hellip;<\/p>\n","protected":false},"author":10,"featured_media":2437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3133,3135,3126,3155,3132],"tags":[3136,3172,3173,3127,3121,3183,3184,3143,3178,3190,3191,3176],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hahnem\u00fchle launches new Corporate Design and Web appearance - Hahnem\u00fchle Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hahnem\u00fchle launches new Corporate Design and Web appearance - Hahnem\u00fchle Blog\" \/>\n<meta property=\"og:description\" content=\"The tradition-rich company Hahnem\u00fchle FineArt, one of the leading manufacturers of top-quality papers for art, photography and technical applications, launches a new corporate design and a new, trend-setting digital strategy. The new appearance of the Dassel based company was designed by Kracke &amp; Kracke, the design office of Prof Bernd Kracke and Julia Kracke. With&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Hahnem\u00fchle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-25T10:00:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-03T08:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/New-look-Hahnemuehle-2013.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1701\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ann Kristin Nohlen\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ann Kristin Nohlen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#website\",\"url\":\"https:\/\/blog.hahnemuehle.com\/en\/\",\"name\":\"Hahnem\u00fchle Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.hahnemuehle.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/\",\"url\":\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/\",\"name\":\"Hahnem\u00fchle launches new Corporate Design and Web appearance - Hahnem\u00fchle Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#website\"},\"datePublished\":\"2013-11-25T10:00:29+00:00\",\"dateModified\":\"2016-06-03T08:38:31+00:00\",\"author\":{\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#\/schema\/person\/c7c04a425a62ef099fe3895d73390a00\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.hahnemuehle.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hahnem\u00fchle launches new Corporate Design and Web appearance\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#\/schema\/person\/c7c04a425a62ef099fe3895d73390a00\",\"name\":\"Ann Kristin Nohlen\",\"url\":\"https:\/\/blog.hahnemuehle.com\/en\/author\/a_pluess\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hahnem\u00fchle launches new Corporate Design and Web appearance - Hahnem\u00fchle Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/","og_locale":"en_GB","og_type":"article","og_title":"Hahnem\u00fchle launches new Corporate Design and Web appearance - Hahnem\u00fchle Blog","og_description":"The tradition-rich company Hahnem\u00fchle FineArt, one of the leading manufacturers of top-quality papers for art, photography and technical applications, launches a new corporate design and a new, trend-setting digital strategy. The new appearance of the Dassel based company was designed by Kracke &amp; Kracke, the design office of Prof Bernd Kracke and Julia Kracke. With&hellip;","og_url":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/","og_site_name":"Hahnem\u00fchle Blog","article_published_time":"2013-11-25T10:00:29+00:00","article_modified_time":"2016-06-03T08:38:31+00:00","og_image":[{"width":1701,"height":1280,"url":"https:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/New-look-Hahnemuehle-2013.jpg","type":"image\/jpeg"}],"author":"Ann Kristin Nohlen","twitter_card":"summary","twitter_misc":{"Written by":"Ann Kristin Nohlen","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/blog.hahnemuehle.com\/en\/#website","url":"https:\/\/blog.hahnemuehle.com\/en\/","name":"Hahnem\u00fchle Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.hahnemuehle.com\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/","url":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/","name":"Hahnem\u00fchle launches new Corporate Design and Web appearance - Hahnem\u00fchle Blog","isPartOf":{"@id":"https:\/\/blog.hahnemuehle.com\/en\/#website"},"datePublished":"2013-11-25T10:00:29+00:00","dateModified":"2016-06-03T08:38:31+00:00","author":{"@id":"https:\/\/blog.hahnemuehle.com\/en\/#\/schema\/person\/c7c04a425a62ef099fe3895d73390a00"},"breadcrumb":{"@id":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.hahnemuehle.com\/en\/hahnemuehle-launcht-neue-cd-und-neues-web\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.hahnemuehle.com\/en\/"},{"@type":"ListItem","position":2,"name":"Hahnem\u00fchle launches new Corporate Design and Web appearance"}]},{"@type":"Person","@id":"https:\/\/blog.hahnemuehle.com\/en\/#\/schema\/person\/c7c04a425a62ef099fe3895d73390a00","name":"Ann Kristin Nohlen","url":"https:\/\/blog.hahnemuehle.com\/en\/author\/a_pluess\/"}]}},"jetpack_featured_media_url":"https:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2013\/11\/New-look-Hahnemuehle-2013.jpg","jetpack_shortlink":"https:\/\/wp.me\/p7Muth-rb","_links":{"self":[{"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/posts\/1685"}],"collection":[{"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/comments?post=1685"}],"version-history":[{"count":1,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/posts\/1685\/revisions"}],"predecessor-version":[{"id":16011,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/posts\/1685\/revisions\/16011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/media\/2437"}],"wp:attachment":[{"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/media?parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/categories?post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.hahnemuehle.com\/en\/wp-json\/wp\/v2\/tags?post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}