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The first three-day CAA digital Creative Days, which Hahnem\u00fchle organised at the end of January were a complete success. For the first time, this virtual event was hosted together with the partners Schmincke<\/a> and da Vinci<\/a> as the Creativeworld in Frankfurt could not take place. The colourful and varied Hahnem\u00fchle program<\/a> attracted many interested parties. The product and brand updates were recorded in the Enstyle Studios<\/a>, professionally accompanied and streamed live in 4K quality on the Hahnem\u00fchle YouTube channel.<\/a> All recordings were produced in English and uploaded directly, so international customers could also access all news promptly, regardless of time differences. Despite the weekend, many national and international customers did not miss the welcome note from the CEOs of da Vinci, Schmincke and Hahnem\u00fchle.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”19794″ img_size=”large”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]<\/p>\n Throughout all live sessions like the keynote “Recap & Outlook 2020\/2021<\/a>” by Jan W\u00f6lfle, CEO of the Hahnem\u00fchle Group, as well as the global product launches for the Natural Line and FineNotes, the lively and eloquent presenter Dany Michalski<\/a> hosted the program.<\/p>\n With the global launch of the Natural Line<\/a>, Hahnem\u00fchle revealed the secret of its latest addition to the range of artist papers. Since 2008, with the introduction of the mixed media paper made from Bamboo, the company has been focusing more and more on fast-growing and sustainable raw materials. With the new Agave Watercolor<\/a> and Hemp Sketch<\/a> papers, Hahnem\u00fchle is consistently focusing on further resource-saving papers in keeping with the zeitgeist of environmental protection. The new Hahnem\u00fchle Natural Line product family includes all papers made from environmentally friendly fibers.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”19795″ img_size=”large”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]In addition, product manager Rana Ardal-Altun announced a \u00a0range extension<\/a> to a very successful product launch last year.\u00a0 Toned watercolor books, which are very popular with urban sketchers, are now available in three new formats.<\/a> The grey and beige toned papers with a classic watercolor structure are now available in A5, A4 and in the trendy square format 20 x 20 cm.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text]With the international launch of FineNotes<\/a> by Hahnem\u00fchle, the brand is expanding its paper expertise into the field of writing culture. The collection for stylish writing includes noble, leather-bound notebooks with premium writing paper with watermarks as well as fine writing implements with fine engravings or fine embossing – for a tactile handwriting experience in our digital age! The global launch<\/a> of the high-quality stationery products received excellent feedback.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”19793″ img_size=”large”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]There will be some innovations in the internationally established Hahnem\u00fchle calendar competition. The calendar will no longer be produced as an offset printing process, it will change to digital printing. This is an important step with regards to environmental protection. Due to the change in printing processes less waste will be generated, energy is saved and emissions will be reduced. Printing plates will no longer be required, the use of chemicals will be reduced and on-demand printing will minimise any excess. <\/p>\n Live hands-on sessions by Gris030<\/a> and clips by international artists such as rabi_rabi<\/a> and C\u00e9sc Farre<\/a>, who showed the new papers in action, made end-user hearts beat faster. The program was rounded off with Q&A sessions with the Hahnem\u00fchle team in various languages \u200b\u200band personal Zoom meetings with dealers, influencers and press contacts.<\/p>\n ‘The first virtual CAA digital Creative Days were very exciting for all of us in the run-up and during implementation. The feedback we received and the continuously increasing number of views of the content produced demonstrates to us that this was the right way to inform our customers on business updates during this challenging time. Hahnem\u00fchle is a manufactory and has had its headquarters in Dassel, southern Lower Saxony, since 1584. Today the brand also has subsiduaries in England, France, USA, Singapore and China. A network of business partners ensures that the finest paper and writing instruments can be found as Hahnem\u00fchle FineNotes products in 130 countries around the world.<\/p>\n In addition to traditional artist papers, digital FineArt papers for the world\u2019s leading photographers, museums and galleries are now an established part of the product portfolio. In addition, the development and production of highly innovative, technical speciality papers for life science applications, research and industry is a Hahnem\u00fchle trademark. As a\u00a0\u201cGerman Brand of the Century\u201d<\/a>\u00a0the name Hahnem\u00fchle stands for inspiring products with perfection and tradition for people with an affinity for paper and a penchant for the extraordinary.<\/p>\nModerator Dany Michalski hosted the live sessions<\/h4>\n
\nFor the first time the calendar will be printed on specially developed Hahnem\u00fchle FineArt paper. This makes the calendar even more valuable as a collector’s item. In addition to the technical news, the eagerly awaited topic of the 2022 competition ‘Joy & Happiness’ has been announced in the event “Calendar Painting Competition – What\u2019s happening next?<\/a>“.<\/p>\n<\/h4>\n
Positive summary of the three-day event<\/h4>\n
\nDespite the pandemic and the lockdown in many countries, we could effectively communicate our new product launches globally. It goes without saying that a virtual trade fair can not replace personal contact with our business partners. Product launches are also much more difficult when the mere view of a product has to be convincing and the feel, especially with analog products like our papers, is missing. Nevertheless, virtual events are a good alternative, \u201dsaid Jan W\u00f6lfle, CEO of the Hahnem\u00fchle Group, in summary.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]About Hahnem\u00fchle<\/strong><\/p>\n