{"id":7398,"date":"2015-07-02T12:10:17","date_gmt":"2015-07-02T10:10:17","guid":{"rendered":"http:\/\/news.hahnemuehle.com\/?p=7398"},"modified":"2016-06-03T10:36:27","modified_gmt":"2016-06-03T08:36:27","slug":"achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung","status":"publish","type":"post","link":"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/","title":{"rendered":"Achema 2015: Positive review &#8211; felicitous fair concept, succesfull brand penetration"},"content":{"rendered":"<div id=\"gt-src-tools\" dir=\"ltr\">\n<p>Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. The well-known quality products where the eyecatcher and hung as large pictures on the walls.<!--more--><\/p>\n<p><a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration\/filter-paper.html\">Filter papers<\/a>, <a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration\/membrane-filters.html\">membranes<\/a> and <a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration\/syringe-filters.html\">syringe filters <\/a>presented themselves radiantly beautiful with colored backgrounds. The clear and colored stand design was well received by the visitors. &#8220;We have consistently received positive feedback from customers and visitors. Many stopped\u00a0 and were fascinated by the design, so we were able to arouse interest of new customers. &#8220;says Barbara Knipper, Marketing Communications Specialist of Hahnem\u00fchle. The newly formed syringe filter range convinced with significant price reduction, and by focusing on the most common varieties. &#8220;We are particularly pleased about the brand penetration of Hahnem\u00fchle. The papers are in the market<a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration.html\"> since 1883<\/a> and since the direct marketing through Hahnem\u00fchle the products stand for a strong term for high-quality papers and flexible customer service in laboratory and industry, &#8220;says Dr. Horst Rosenbauer, Product Manager Filtration and adds:&#8221;. The consistent quality of our filter papers charactarise the papers for decades, and is an absolute must for our customers from research and industry. &#8221;<\/p>\n<\/div>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. The well-known quality products where the eyecatcher and hung as large pictures on the walls.<\/p>\n","protected":false},"author":8,"featured_media":7445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3155,3132],"tags":[3255,3679,3680,3308,3681,3156,3228,3220,3683,3493,3258,3684,3671],"class_list":["post-7398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-science","category-press","tag-achema","tag-achema-2015","tag-achemaworldwide","tag-filter","tag-filterfinder","tag-filtration","tag-membranen","tag-messe","tag-messeauftritt","tag-protective-spray","tag-separation","tag-syringe","tag-syringe-filter","category-3155","category-3132","description-off"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog\" \/>\n<meta property=\"og:description\" content=\"Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. 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