{"id":7398,"date":"2015-07-02T12:10:17","date_gmt":"2015-07-02T10:10:17","guid":{"rendered":"http:\/\/news.hahnemuehle.com\/?p=7398"},"modified":"2016-06-03T10:36:27","modified_gmt":"2016-06-03T08:36:27","slug":"achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung","status":"publish","type":"post","link":"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/","title":{"rendered":"Achema 2015: Positive review &#8211; felicitous fair concept, succesfull brand penetration"},"content":{"rendered":"<div id=\"gt-src-tools\" dir=\"ltr\">\n<p>Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. The well-known quality products where the eyecatcher and hung as large pictures on the walls.<!--more--><\/p>\n<p><a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration\/filter-paper.html\">Filter papers<\/a>, <a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration\/membrane-filters.html\">membranes<\/a> and <a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration\/syringe-filters.html\">syringe filters <\/a>presented themselves radiantly beautiful with colored backgrounds. The clear and colored stand design was well received by the visitors. &#8220;We have consistently received positive feedback from customers and visitors. Many stopped\u00a0 and were fascinated by the design, so we were able to arouse interest of new customers. &#8220;says Barbara Knipper, Marketing Communications Specialist of Hahnem\u00fchle. The newly formed syringe filter range convinced with significant price reduction, and by focusing on the most common varieties. &#8220;We are particularly pleased about the brand penetration of Hahnem\u00fchle. The papers are in the market<a href=\"http:\/\/www.hahnemuehle.com\/en\/filtration\/lab-filtration.html\"> since 1883<\/a> and since the direct marketing through Hahnem\u00fchle the products stand for a strong term for high-quality papers and flexible customer service in laboratory and industry, &#8220;says Dr. Horst Rosenbauer, Product Manager Filtration and adds:&#8221;. The consistent quality of our filter papers charactarise the papers for decades, and is an absolute must for our customers from research and industry. &#8221;<\/p>\n<\/div>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n<p><!--more--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. The well-known quality products where the eyecatcher and hung as large pictures on the walls.<\/p>\n","protected":false},"author":8,"featured_media":7445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3155,3132],"tags":[3255,3679,3680,3308,3681,3156,3228,3220,3683,3493,3258,3684,3671],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog\" \/>\n<meta property=\"og:description\" content=\"Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. The well-known quality products where the eyecatcher and hung as large pictures on the walls.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/\" \/>\n<meta property=\"og:site_name\" content=\"Hahnem\u00fchle Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-02T10:10:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-06-03T08:36:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.hahnemuehle.com\/en\/wp-content\/uploads\/sites\/12\/2015\/07\/IMG_2971_header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"4831\" \/>\n\t<meta property=\"og:image:height\" content=\"2421\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbara Knipper\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Barbara Knipper\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#website\",\"url\":\"https:\/\/blog.hahnemuehle.com\/en\/\",\"name\":\"Hahnem\u00fchle Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.hahnemuehle.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/\",\"url\":\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/\",\"name\":\"Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#website\"},\"datePublished\":\"2015-07-02T10:10:17+00:00\",\"dateModified\":\"2016-06-03T08:36:27+00:00\",\"author\":{\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#\/schema\/person\/0cbb1d9f0efda09c0cc0ce8205fde50c\"},\"breadcrumb\":{\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.hahnemuehle.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Achema 2015: Positive review &#8211; felicitous fair concept, succesfull brand penetration\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.hahnemuehle.com\/en\/#\/schema\/person\/0cbb1d9f0efda09c0cc0ce8205fde50c\",\"name\":\"Barbara Knipper\",\"url\":\"https:\/\/blog.hahnemuehle.com\/en\/author\/b_knipper\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.hahnemuehle.com\/en\/achema-2015-positiver-rueckblick-gelungenes-messekonzept-erfolgreiche-markendurchdringung\/","og_locale":"en_GB","og_type":"article","og_title":"Achema 2015: Positive review - felicitous fair concept, succesfull brand penetration - Hahnem\u00fchle Blog","og_description":"Hahnem\u00fchle presented strikingly different at this year&#8217;s Achema 2015. 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